Our philosophy

The Colour Elements philosophy is simple – to truly see the person before we see the clothes.


We believe that each person has a unique story and a unique appearance .  Clothes can be used to celebrate  individual features and instantly say who you are and what you value., they are an outer expression of all that lies within you and all that you can do.

The Colour Elements philosophy believes that power lies within each person and taking charge of our exterior appearance can allow that power to be more easily recognised

We use Aristotle’s elements (air, fire, aether, earth and water) to classify groups of colours and each colour has a distinctive name to evoke that specific element (just tap the colour on our app to see the name appear).

At Colour Elements  we value the character that lies within the physical body and the resources that are central to our planet.

To find out more about our commitment to sustainable fashion shopping practices click here.


Connection is vital.  Whether you want to  develop greater self-awareness, a friendship / relationship or nail an interview  it’s vital to connect.

Wearing colours that immediately bring attention to you, to your facial features, can subtly accelerate that connection.

The online process of identifying a specific group of colours  which complement your unique features will be quickly completed and the results can make the daily ritual of dressing a pleasure to anticipate.  Wearing your element colours will make your eyes appear brighter, your  skin is energised and  you’ll feel more comfortable with your appearance, confident to make contact with others.

Karen's experience

“I’ve worked with a woman who found it painful to look at herself in the mirror, a healthcare leader who wept as she admitted to previously feeling invisible and a business woman who repeated criticisms about her body shape previously made by her grandmother.  Using colour to see themselves differently had an immense effect on the self-perception of these women and tens of hundreds of others that I’ve worked with since 2006.

By chance I bumped into the woman, Claire, who hadn’t been able to look at herself in the mirror, a few months later after her consultation.  She was effusive about the results of her new approach to wardrobe management commenting, “I just wish that I’d done this years ago.

My vision for our company is that we always focus on the individual and empower her to see herself afresh with greater confidence.”


Contact us to discuss your specific needs or go to our services page to discover the full range of our services


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