The Colour Elements philosophy is simple – to truly see the person before we see the clothes.
We believe that each person has a unique story and a unique appearance . Clothes can be used to celebrate individual features and instantly say who we are and what we value.
We use Aristotle’s elements (air, fire, aether, earth and water) to classify groups of colours and each colour has a distinctive name to evoke that specific element (just tap the colour on our app to see the name appear). Your clothes become an outer expression of who you truly are, all that you can do, and you gain a sense of peace and control.