The Colour Elements philosophy is simple – to truly see the person before we see the clothes.
We believe that each person has a unique story and a unique appearance . Clothes can be used to celebrate individual features and instantly say who we are and what we value.
We use Aristotle’s elements to classify our colour groups and each colour has a distinctive name to evoke that specific element (just tap the colour on our app to see the name appear). There is a sense of ownership of your element as the colours that work best with your features tend to also work well with your personality. Your clothes become an outer expression of who you are and you gain a sense of peace and control.