30 Apr ULTIMATE WARDROBE GOAL
“My favourite style story comes from a book written in the 1960’s by a French woman who said that American women needed to have a new dress for every occasion whereas French women were pleased when people complimented their impeccable taste saying “You always look good when you wear that!”
Over fifty years on and many of us still think we have to buy a new outfit for every occasion but our CE team is committed to helping you build a lean wardrobe and develop new shopping habits.
THE ULTIMATE WARDROBE GOAL: only have clothes in your wardrobe that you wear often.
OUR 3 STEP PROGRAMME:
1 Buy clothes that love you – there are specific shapes and colours of clothes that will complement your features, be confident choosing yours.
2 Buy clothes that you truly love – don’t settle for second best, be choosy and only allow clothes that you will love to wear into your wardrobe.
3 Build new sustainable shopping habits one by one – going from a one star to five star sustainable shopper takes time.
FIVE SUSTAINABLE FASHION HABITS
1 CHANGE YOUR FASHION MINDSET
We’ve all lived through a fashion catastrophe where it’s become OK to buy clothes that we hardly or never wear. It can be difficult to think of doing anything other than going to the high street or the online equivalent and buying clothes in a fairly random way without planning what we’ll do with them when we’re finished with them. We don’t consciously plan to ruin the planet, it’s just the way things have always been done. Changing old habits can be very difficult but starting the process by just thinking about the way that we buy, wear and dispose of clothes is a great place to start.
2 PLAN TO SHARE + SWAP YOUR CLOTHES
Instead of competing with friends to have new clothes, collaborate and build up a shared wardrobe. It cuts down the cost of your wardrobe budget and can include accessories, bags and shoes. Sharing can be as casual as a text asking to borrow or can be more formal with formal agreements of monthly rotation of garments, how much money will be spent and what happens if a garment is damaged. You decide how it will work for you.
Clothes swaps can be a regular part of your wardrobe management. Organising a clothes swap at work is a great idea (we helped with a lunchtime clothes swap at the Scottish Government ) as you’re more likely to find clothes of a quality and style that are suitable for your workplace. Or do an evening swap with pals in a more relaxed environment with the chance to try on clothes, get feedback from friends and enjoy a catch up.
3 SELL YOUR CLOTHES ON DEPOP
Have a small wardrobe but change it frequently by selling and shopping online through platforms such as Depop.
4 MAKE YOUR NEXT T SHIRT ORGANIC
*the pesticides used to grow cotton can have serious health consequences for the people who grow and pick it, leading to birth defects and illness with children living in the area. When customers choose to buy organic, shops respond by buying more organic and less non-organic T shirts. (It can also better for the person wearing the clothes too.)
FACT: Just 2.4% of the world cultivated land is planted with cotton, yet it accounts for 24% of the world’s insecticide market and 11% of sale of global pesticides.
5 RENT YOUR CLOTHES
We used to think that a job was for life, now we expect to have at least five, and we used to think that once we’d bought our clothes they stayed until we binned them but clothes rental is a great option that’s happening more often. Schemes such as Mud jeans allow us to spread the cost of jeans by paying a monthly fee for our jeans and decide to keep the jeans or upcycle for a new pair after a year.
Clothes will always be our initial calling card, the non-verbal way that we constantly communicate. Our goal is always to help you identify how you want to communicate, what you want to say. How we acquire our clothes isn’t immediately apparent but ultimately has more effect on who we become. Aim to buy clothes consciously, considering how you’re building a collection of clothes that you will want to wear often. We give you the tools to do this effortlessly so that you gain enjoyment from the simple ritual of daily dressing.
Contact us to create a wardrobe that you love to wear.
Find out more about our philosophy.
Image Mansur Gavriel