A B O U T   U S

C O L O U R   E L E M E N T S

Our award-winning colour philosophy is built upon a decade’s experience within personal colour.

We studied the work of colour experts such as Goethe, Kandinsky and Albers. We worked with hundreds of customers and we watched the effect of colour on their unique features. And finally we created the Colour Elements colour classification system using Aristotle’s elements, giving each colour a name that evokes their specific element.


Our customers are confident as they organise their wardrobes, building a collection of clothes which complement their unique features, that they want to wear again and again. We’re proud that our sustainable method of person-centred shopping which celebrates all that makes individuals unique has been awarded the 2017 Scottish EDGE Wildcard award for innovation.